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bidfence

Catch affiliates bidding on your brand name.

Bidfence searches Google for your brand name day and night, from several US locations. You get the proof for every affiliate ad, the commissions at stake, and a warning email ready to send.

Free scan. Report in your inbox within 24 hours. No sales call. For brands using UpPromote, Rewardful, Refersion and more. Monitoring plans from $79/month, cancel anytime.

Example: a coupon site and an affiliate advertising on a search for a brand name.

Sample data. Brand and affiliates are fictional.

Made for brands on UpPromote, Rewardful and the tools growing brands use.

Bidfence watches the search results, not your platform, so there's nothing to install or connect. Export your partner list from your platform and we match advertisers to your partners.

  • UpPromote
  • GoAffPro
  • Refersion
  • Social Snowball
  • Rewardful
  • FirstPromoter
  • Tapfiliate
  • PartnerStack
  • CJ

Platform names are trademarks of their owners. Bidfence isn't affiliated with them.

How affiliates take credit for your own customers.

  1. A shopper searches for your brand.

    They already know you and are ready to buy.

  2. An affiliate's ad sits above your site.

    Often only late at night or in certain cities, when fewer people are checking.

  3. The shopper clicks, buys, and the affiliate gets paid.

    Your affiliate platform records a referral. You pay commission on a sale you'd have made anyway.

Many affiliate tools built for growing brands catch self-referrals and leaked codes, but don't look at search ads at all. Checking by hand once a week misses the ads that only run at night.

What brand bidding could cost you.

Put in your own numbers. The estimate shows commissions paid on shoppers who searched for your brand and would likely have bought anyway.

searches

Find this in Google Ads Keyword Planner, or in Search Console for your brand terms.

%
%
$
%

Defaults are examples. Use your own figures.

Estimated commissions paid on your own customers

$1,020/ month

$12,240 a year

Per month: searches × affiliate click share × conversion rate × order value × commission rate.

Per year: per month × 12.

From your brand name to proof in four steps.

  1. Tell us what to watch.

    Your brand name, common misspellings, and terms like "Larkspur coupon" or "Larkspur discount".

  2. We search the way your customers do.

    From several US locations, several times a day, including nights and weekends.

  3. You get the evidence.

    Every ad on your brand as we recorded it: the ad text, the advertiser, the time and the city. Upload your partner list and we show which advertisers are your affiliates.

  4. You act on it.

    Each finding shows the commissions at stake and comes with a ready-to-send warning email for the affiliate.

This is what lands in your inbox.

Your free scan covers 24 hours. Monitoring reports cover a week. This one uses sample data.

Larkspur Athletics brand bidding report, Oct 3 to Oct 4

Coverage: 24 desktop searches from 6 US cities over 24 hours. Mobile searches aren't checked yet.

AdvertiserTypeIn your partner listTermsTimes seenCitiesEstimate
dealharbor.comCoupon or deal siteYes: partner ID 4471larkspur athletics, larkspur coupon10Phoenix, Dallas, Atlanta$700Estimated commissions at stake.
savestack.comCoupon or deal siteNot matchedlarkspur athletics5Dallas, Chicago$510Estimate, if this site earns commission from you.
Your affiliate: Dealharbor, ID 4471Matched from your partner list by website
dealharbor.com
Seen
Oct 4, 2:14 am MST, Phoenix, AZ
Landing page
dealharbor.com/larkspur
When and where
  • Nights only

Open the full sample report

Why not just use what you have?

Bidfence

Watches search ads on your brand
Yes, several times a day
Catches ads that only run at night or in one city
Yes, nights and weekends included
Covers affiliates on every network
Yes, it works from the search results
How often
Key terms several times a day, nights and weekends included
Locations
6 US cities, in rotation
Shows the money at stake
Every finding
Setup
Enter your domain
Price
Free scan, then from $79/month

Checking by hand

Watches search ads on your brand
When you remember
Catches ads that only run at night or in one city
Rarely
Covers affiliates on every network
Partly
How often
When you remember
Locations
Where you are
Shows the money at stake
No
Setup
None
Price
Your time

Your affiliate platform

Watches search ads on your brand
Usually not, on tools for growing brands
Catches ads that only run at night or in one city
No
Covers affiliates on every network
Only its own
How often
Usually not offered
Locations
Usually not offered
Shows the money at stake
No
Setup
None
Price
Included

Other monitoring tools

Watches search ads on your brand
Yes
Catches ads that only run at night or in one city
Depends on the plan
Covers affiliates on every network
Yes
How often
Daily on free plans; more often on paid plans
Locations
Usually one country per plan
Shows the money at stake
Rarely
Setup
Often a sales call
Price
Free plans with limits; paid from about $100/month, often with a demo

Bidfence plans: billed monthly, renews until you cancel. Cancel anytime.

Nothing to install, nothing to connect.

  • No logins.

    We never ask for your Google Ads or affiliate account.

  • We never click ads.

    A click costs the advertiser money, so we read the ad and leave it alone.

  • Evidence you can check.

    Every finding shows the ad, the time, the place and the link.

Questions brands ask.

Only if your program terms allow it. Many programs prohibit it. If yours doesn't say either way, add a clear rule; we include sample wording with your report.

Google's AI Max for Search, launched in 2025, matches ads to searches by intent. That can include searches for other companies' brand names unless the advertiser opts out. So a coupon site or an affiliate can appear on your name without ever choosing it as a keyword. A scan shows whether that's happening to you.

Two ways. Coupon, deal and review sites are flagged by the kind of site they are. And when you upload your partner list, we match each advertiser's website and coupon codes to your partners, so you see the partner's name and ID. We don't guess: an advertiser we can't match is shown as it is, with its site and ad text.

A couple of minutes. Enter your website and we suggest the terms to watch, like your brand name plus coupon and discount. You can edit them before the scan starts.

No. Clicking an ad costs the advertiser money, so Bidfence never clicks one. We read each ad and its link from the search results and leave it alone.

No. The free scan only needs your website and the terms to watch.

The free scan checks your terms 8 times over 24 hours, nights included, rotating across 6 US cities. On monitoring plans, your key terms are checked 4 or 8 times a day and the rest daily. We check desktop search results; mobile checks aren't available yet.

You still get the report: how many checks ran, where and when, and every ad that showed. A clean day is worth knowing, but many affiliates run brand ads only at certain hours, which is why monitoring keeps checking.

We show them too. Using your name as a keyword is generally allowed by Google. Using your trademark in the ad text may not be: the report flags those ads and links to Google's trademark complaint process.

The US for now. Tell us in the form if you need another country.

The scan is free. Monitoring plans: Starter, $79/month. 1 brand, up to 25 terms. Your 3 key terms are checked 4 times a day, the rest daily. Checks rotate across 3 US cities. Weekly report. Growth, $149/month. 1 brand, up to 50 terms. Your 10 key terms are checked 8 times a day, the rest daily. Checks rotate across 6 US cities. Instant alerts and ready-to-send warning emails. Agency, $299/month. Up to 5 brands, 30 terms each. 5 key terms per brand are checked 4 times a day, the rest daily. Checks rotate across 6 US cities. Instant alerts and ready-to-send warning emails. Checks cover desktop search results in the US. Billed monthly, renews until you cancel. Cancel anytime.

Only people who have the link, which goes to the email address you enter. The page isn't listed anywhere or indexed by search engines, and it expires after 90 days.

We use your details to run the scan and send the report, and nothing else. See our privacy policy.

Find out who's bidding on your brand.

Free scan. The proof and the dollar figure in your inbox within 24 hours.

We start with your brand name plus coupon and discount. Press Enter or comma to add more, up to 5.

By requesting a scan you agree to our Terms and Privacy Policy. We'll email you the report and a few messages about it. Unsubscribe anytime.